Adgregate's ShopFans allows Icebreaker to create Facebook store

01 Feb '11

3 min read

Adgregate Markets, the leader in secure social commerce solutions, announced that Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, has selected Adgregate Markets' ShopFans application to enable secure shopping through its Facebook page. Icebreaker selected ShopFans to create a custom ShopFans Facebook “store” which will showcase Icebreaker's eco-friendly product categories and enable customers to initiate purchases within the social network, without compromising security and privacy. The company is the first adventure apparel retailer to open a Facebook store.

Launched in 1994, Icebreaker sustainable merino apparel is revolutionizing the athletic and outdoor industries, which has been dominated by synthetic clothing made from oil for many years. Icebreaker natural merino is grown in New Zealand's Southern Alps high country.

Merino is nature's finest performance fiber, lightweight with great temperature regulation; it offers breathability and, unlike synthetics, no stink. Icebreaker offers a unique layering system, including underwear, mid layer garments and outerwear. There are outdoor, technical and lifestyle categories, each with its own specific fabrics and design details. The company recently unveiled its first Run and Bike merino apparel lines, as well as Icebreaker Realfleece, a premium natural alternative to a synthetic fleece for men and women.

ShopFans allows retailers like Icebreaker to create stores inside Facebook and harness the relationships that naturally occur within the context of social media. Retailers can use ShopFans to reward loyal customers and keep them engaged by giving Facebook-exclusive offers or pre-order deals.

Fans can share product information with their friends and get feedback from them. The store can be customized to match the look and feel of the brand or traditional e-commerce website. Retailers can track the entire shopping experience, from purchase intent to purchase conversions, for all of its fans.

“We are proud to collaborate with a company so inspired by nature, and dedicated to its customers and sustainable business practices,” said Henry Wong, CEO of Adgregate Markets. “Icebreaker's customers are already engaging with the company and their peers about their amazing products on Facebook. We're excited to turn those passionate conversations into conversions for Icebreaker.”

ShopFans is the preferred Facebook social commerce solution for more Top 500 Internet Retailer clients than any other solution provider. Unlike existing social commerce solutions offered in Facebook, ShopFans has won the public endorsements from both security and privacy heavyweights, McAfee, VeriSign and TRUSTe, to protect brands' reputations and pave the way for consumers to buy confidently within Facebook.

Based in Wellington, New Zealand, Icebreaker uses only pure merino handpicked from 140 high country stations in the country's Southern Alps to create adventure clothing for women, men and kids that combines nature's work with human technology and design. The company is committed to sustainability, ethical manufacturing and animal welfare.

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