Outdoor apparel firm Royal Robbins selects Centric PLM

20 Jul '16

2 min read

Centric, the leading PLM solution for fashion, retail, footwear, outdoor, luxury, and consumer goods companies, has selected Royal Robbins, a heritage apparel brand for outdoor pursuits, to provide their product lifecycle management (PLM) solution.

In the first and second phases of implementation, Royal Robbins' older PDM system will be replaced with Centric 8 PLM. As Centric is an extremely innovative and flexible solution that is very quick to deploy, Royal Robbins will continue to scale Centric PLM as its business develops.

Royal Robbins CEO, Michael Millenacker said, “Since vice president of merchandising and design, Liz Braund, and I joined the company last year, we have applied a proven brand building framework that has set us on an accelerated growth path. We want to support the strong product design and development team that we have built, and Centric is the right PLM to supercharge our processes.”

Chris Groves, CEO and president of Centric Software said, “Royal Robbins is a brand that stands for a spirit of daring exploration. We are excited to begin working with the team at Royal Robbins on this next stage of their adventure. We will partner with Royal Robbins throughout the system changeover and look forward to getting them on-board Centric's modern, innovative solution.” (GK)

Fibre2fashion News Desk - India

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