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Outdoor brand Helly Hansen selects Centric PLM solution

Jan '21
Pic: Centric Software
Pic: Centric Software
Fast-growing outdoor brand, Helly Hansen, has selected Centric Outdoor PLM and 3D technology. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods, and home decor companies.

The company once struggled with data management, visibility, and version control across multiple software platforms. When the Helly Hansen group acquired MUSTO in 2018, integrating a new brand brought additional challenges. However, with innovative digital solutions provided by Centric’s Outdoor PLM and 3D technology, Helly Hansen has been able to harmonise data and processes across both brands and within its own departments, according to a press release by Centric.

Helly Hansen has also been able to adapt seamlessly to recent market disruptions caused by the COVID-19 health pandemic, improving the efficiency of its communications across different departments, especially around sample production, which many brands have struggled to continue during restricted times, Centric said.

Thanks to Centric PLM being so fast and easy to use, Helly Hansen’s teams are able to do a more thorough job, create more products, improve quality oversight and achieve sustainability objectives – all critical for the quality-driven, innovation-focused brand.

At the start of the COVID-19 pandemic with social distancing imposed and travel halted, it was difficult to review physical samples, with sample production severely delayed, or even cancelled altogether. However, with innovative digital solutions provided by Centric PLM and 3D Connect technology giving expanded 3D functionality to PLM users, Helly Hansen has been able to adapt to recent market disruptions, improving the efficiency of its communications across different departments, particularly around sample production. There was the added benefit of becoming more sustainable in the process and reducing their carbon footprint due to a decreased need for physical samples, reduced shipping, material waste, and so on, Centric said in a media statement.

“Before Centric PLM, one of our biggest challenges was a lack of accountability, with each department using different tools and platforms. We’re growing fast and, in order to develop innovative, high-quality products efficiently, we needed a clear overview of who was doing what, where and when. Because Centric PLM is so fast and easy to use, people are able to do a more thorough job, create more products, and improve quality oversight. We’re a quality-driven, innovation-focused brand, so this is critical,” Ferdinand Diener, process and quality manager at Helly Hansen said.

Fibre2Fashion News Desk (GK)

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February 2021

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