Poplar selects NexTech WebAR technology for major brands

17 Feb '20

3 min read

Pic: NexTech

NexTech AR Solutions, a leader in augmented reality (AR), has announced a new partnership with Poplar that will allow Poplar to leverage NexTech AR’s cutting-edge WebAR technology, and NexTech AR to make use of Poplar’s brand new AR campaign creation platform. Poplar is an AR creative platform that provides AR campaigns on-demand to top brands worldwide.

Poplar is the leading AR creative platform that provides AR campaigns on-demand to top brands worldwide. Launched in September 2018, Poplar has already enabled the creation of over 100 AR marketing and advertising campaigns for music labels Universal Music, Sony Music, Warner Music, game publishers King, Wargaming, entertainment studios Warner Bros, Disney, Fox, NBCU, Viacom, the BBC, beauty & luxury brands L’Oréal, YSL, Puig Paco Rabanne and consumer goods/F&B Nestlé, eBay, Speedo, Oppo, RB, Bayer, Bacardi Jack Daniels, Pernod Ricard Absolut, Red Bull, among others.

NexTech AR provides 3D web-based augmented reality to empower brands to create exciting and compelling shopping experiences that drive customer interaction and enhance conversion rates and sales. Their AR solutions are viewer-ready and can be experienced in any regular browser without having to download any special software or apps. NexTech AR’s Ecommerce solution is helping brands sell more by better promoting their products through 3D/AR ads and increasing customer interaction and add-to-cart rates with 3D WebAR versions of their products, according to NexTech.

“We are thrilled to become partners with NexTech AR, whose web-based 3D visualisation tool will empower our global AR creator community and brand clients to produce app-less 3D and AR campaigns at scale, through the mobile browser. There is no question that AR is the future of retail, with 75 per cent of people saying they expect retailers to offer an AR experience. In fact, AR try-on experiences using 3D models provide 11 times higher likelihood for customers to make a purchase. This is why we are so excited to be working with NexTech AR to bring this 3D visualisation technology to all our customers,” David Ripert, CEO and co-founder of Poplar ex-head of YouTube Spaces, EMEA, at Google said.

“David has built Poplar into a leading AR company that has successfully launched a self-serve AR platform, created a community of developers and major brands activations. We are super excited to partner as it gives us the opportunity to get in front of and leverage the major brands that use Poplars platform today,” Evan Gappelberg CEO of NexTech said.

Fibre2Fashion News Desk (GK)

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