Home / Knowledge / News / Information Technology / Ralph Lauren unveils Digital Product IDs for its products

Ralph Lauren unveils Digital Product IDs for its products

Nov '19
Pic: Ralph Lauren
Pic: Ralph Lauren
Ralph Lauren has launched Digital Product Identities (IDs) for tens of millions of Ralph Lauren products, starting with the Polo brand. As an iconic global luxury brand and a leading fashion company symbolising timeless style, Ralph Lauren’s Digital Product IDs give consumers the reassurance of authenticity paired with a connected product experience.

By scanning the Digital Product ID on the product label with a smartphone, consumers can confirm whether their purchase is authentically Ralph Lauren, learn about the product detail and receive styling tips and recommendations. Equally, the technology provides insight into the supply chain that helps drive efficiency around orders and inventory. Ralph Lauren is the first global retail brand to apply this technology at this scale and in unprecedented ways, the company said in a media statement.

The new technology gives consumers the power to authenticate Polo products themselves, helping to combat counterfeits, grey market items, and trademark infringement that can confuse the market. Digital Product IDs provide consumers with the reassurance that they have purchased an authentic Polo product.

In addition to authentication, creating unique digital identities for each product enables a variety of applications that personalise the consumer shopping experience and create efficiencies across supply chain management. These include increased connectivity for consumers who can scan the QR code to receive additional product details and styling recommendations. Across the supply chain, Digital Product IDs enable real-time visibility to track product from the point of manufacture and improve inventory management.

Ralph Lauren’s Digital Product IDs are hosted on an agile platform and as the programme scales, new features are continually being explored to unlock the full potential of this technology and build a stronger, more personalised relationship between Ralph Lauren and its consumers.

Digital Product IDs are being phased into all Polo Ralph Lauren products and are currently available for certain products in select global retail stores and on Ralph Lauren’s website.
The company’s mass-scale product digitisation was led in partnership with EVRYTHNG, a connected IoT platform, and with technology partner Avery Dennison.

“The launch of Digital Product IDs demonstrates how we continue to use technology to deliver more for our consumers and ensure the integrity of our products throughout their lifecycle. The application of this technology means every Polo product will be ‘born-digital’ which represents a new milestone in data intelligence innovation in our sector,” David Lauren, chief innovation officer of the company said.

Fibre2Fashion News Desk (GK)

Must ReadView All

Pic: Dreamstime.com

Apparel/Garments | On 22nd Jan 2022

Dhaka, Berlin sign €20.15-mn pact to improve RMG workers conditions

Bangladesh and Germany have signed an agreement to support five...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

UKVFTA brings positive results to bilateral trade: Vietnamese ministry

The recently effective UK-Vietnam FTA has led to positive outcomes,...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

Cambodia approves new projects worth $1.9 bn, including 2 garment ones

The Council for the Development of Cambodia has approved 10 projects...

Interviews View All

India-EU Summit, Representatives

India-EU Summit

India-EU FTA will provide EU with better access to a huge & rapidly...

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Rajesh Masand,

Rajesh Masand

Established in 1963, the Clothing Manufacturers Association of India, or...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Tonny De Beer, PFNonwovens

Tonny De Beer

PFNonwovens (PFN) was established in 2018 by the combination of two...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Ritu Kumar, Label - Ritu Kumar

Ritu Kumar
Label - Ritu Kumar

<b>Ritu Kumar</b> is the most respected designerwear brand in India...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


Reiter India Private Limited
Sportswear Company Spa
Phong Phu international JSC (PPJ)
International Textile Manufacturers Federation
KAS Direct Sourcing
Huntsman (Singapore) Pte Ltd
Lisa S.P.A.
Benetton Group
Maceton Limited
Midas Clothing Limited
Hela Clothing Pvt Ltd
Hirdaramani International Export Private Limited
Gokaldas Exports Limited
Brandix Lanka Limited
Truetzschler India Private Limited
John Varvatos
Sainsbury's Argos Asia Limited
Bluestem Global Sourcing Limited
Landmark Group
Page Industries Limited (Bangalore)
Gloria Jeans
Restoque S.A.
Boardriders Asia Sourcing Limited
J ;& P Coats
Etam Group Strategy Hong Kong Limited
LC Waikiki
Aquarelle Clothing Limited
Arvind Limited
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Desigual - ABASIC, S.A.
Tchibo GmbH
Rayonese Textile Inc., Division de Culp Inc.
IKEA of Sweden AB
Amazon China
Seasalt Limited
Vianney Textil Hogar S.A. De C.V.
Gap International Sourcing Limited
Cat Tuong Real Estate Group Joint Stock Company
The LYCRA Company Singapore  Pte. Ltd
Alix Partners
SHAHI Exports Pvt Ltd
Lululemon Athletica Inc
C;&A Sourcing International Ltd
Aramark Uniform ;& Career Apparel, LLC
G-Star Raw C.V.
OVS Hong Kong Sourcing Ltd.
Varner AS Retail
Tory Burch Hong Kong Ltd
The Top Form Brassiere Manufacturing Company Limited
IDH – The Sustainable Trade Initiative
Target Corporation (MN)
Green Fibre
Grasim Industries Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Sportmaster Ltd.
Guess Europe Sagl,
Eastman Chemical Company
Lenzing Aktiengesellschaft
Under Armour Global Sourcing Ltd
Sateri (Jiujiang) Fiber Co.,Ltd
PVH Corporation
NITI Aayog
Helly Hansen Far East Ltd
Groz-Beckert East Asia LLP
Recron Polyester from Reliance Industries Limited
Chico’ FAS
MAS Active / MAS Kreeda / MAS Bodyline
Rosset ;& Cia Limited
Lacoste (Wanchai)
Alison Hayes Romania
Vardhman Textile Ltd
Esprit Europe Services GmbH
Calvin Klein
Gatsby Africa

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search