>>
Home / Knowledge / News / Information Technology / Rebel Athletic selects Centric SMB PLM solution

Rebel Athletic selects Centric SMB PLM solution

01
Aug '19
Pic: Centric Software
Pic: Centric Software
Rebel Athletic, an athletic apparel brand, has selected Centric SMB, Centric’s product lifecycle management (PLM) solution for emerging brands. Centric provides some of the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.

Rebel Athletic recently expanded into the mainstream market with an athleisure range for girls and young women that includes iridescent, high-performance athletic wear, sparkling Rebel Dream Bags, and more, sold online and at pop-up locations. Rebel Athletic has grown rapidly and operates in a market with lead times as short as 45 days.

“Our customers expect fast-paced turnaround times from initial artwork to prototyping to product delivery. We create uniforms that push the limits of design, while maintaining the highest technical performance standards. We’re also expanding our retail arm, which drops 2-3 capsule collections per month. We were working with Excel spreadsheets, but as our company scaled, we suffered from information overload and data fell through the cracks. It was impossible to keep up. We also experienced delays in communication with our factory in China and vendors worldwide,” Gordon Steinecke, vice president of design at Rebel Athletic said.

Rebel Athletic decided to investigate PLM solutions, and selected Centric’s cloud-based SaaS PLM solution for mid-size enterprises, Centric SMB, according to Centric.

“The user-friendly interface is very exciting. We employ a lot of millennials, who are accustomed to visual, intuitive web-based tools like Centric SMB. We’re looking forward to tracking products from inception to delivery, streamlining communication across teams in real time, improving transparency and easily connecting vendors with product coordinators. Centric is truly interested in finding solutions for our technical challenges and working with their team has been a seamless and positive experience,” Steinecke said.

“We are very happy to announce that Rebel Athletic has selected Centric SMB. Rebel Athletic is committed to exciting design and top-quality performance and we’re delighted to support the growth of this dynamic company,” Chris Groves, president and CEO of Centric said. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Jan 2022

China’s State Council announces guidelines to stabilise trade

China’s State Council recently called for efforts to ensure domestic...

Pic: Shutterstock

Textiles | On 15th Jan 2022

BDI cautiously optimistic about German industry’s recovery

The Federation of German Industries (BDI) is cautiously optimistic...

Pic: Shutterstock

Textiles | On 15th Jan 2022

PRI urges Bangladesh govt to keep economy open despite omicron spread

Bangladesh’s Policy Research Institute (PRI) recently urged the...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Luxury is not just about high prices but ability to create desire

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Sanjay Vakharia,

Sanjay Vakharia

One of the first few Indian denim brands, Spykar, established in 1992, was ...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Christopher Astley, INDA

Christopher Astley
INDA

<font face="Arial, sans-serif"><span style="font-size: 16px;">INDA,...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Bani Pasricha,  Label - Bani Pasricha

Bani Pasricha
Label - Bani Pasricha

An Indian fashion-designer and a recipient of one of the most prestigious...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Cat Tuong Real Estate Group Joint Stock Company
Permoda(Koaj/Armi/Pronto/Bkul)
Vianney Textil Hogar S.A. De C.V.
Gokaldas Exports Limited
IDH – The Sustainable Trade Initiative
OVS Hong Kong Sourcing Ltd.
Sainsbury's Argos Asia Limited
Alison Hayes Romania
Truetzschler India Private Limited
The LYCRA Company Singapore  Pte. Ltd
LC Waikiki
Target Corporation (MN)
Gatsby Africa
Reiter India Private Limited
Guess Europe Sagl,
Esprit Europe Services GmbH
Decathlon
John Varvatos

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search