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Retail brand Superdry selects Centric PLM solution
Jan '18
Retail brand Superdry selects Centric PLM solution
Superdry, the global digital brand headquartered in UK, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.

Scott Robertson, head of business transformation at Superdry said, “About two years ago, we started consolidating the retail and wholesale ranges into a global range, reducing the total number of options we create, and putting new ways of working in place. Getting a PLM system was the next step on our roadmap to support that change.”

“We were working with Excel and email, using literally thousands of different spreadsheets. There was no single source of the truth, and people spent too much time trying to find information rather than doing value-added activities. We had no clarity, and couldn’t track how many options we were developing during product development. We knew PLM would give us visibility to streamline that process,” he added.

“Superdry is focussed on design detail, and obsessed with quality, fit and innovation. Centric will help us to support these areas; we will be able to do sampling and fit reviews much more quickly and easily. Connecting with Adobe Illustrator is important, as it gives our designers the ability to collaborate more efficiently and provides visibility into the design process for category managers throughout the season,” he said.

Scott said, “One example of this is that it takes the design team up to a week to prepare for reviews because they have to print everything out and create storyboards. All of that will be accessible in PLM with the press of a button, saving them a week of effort four times a year. This will be a massive improvement, and an example of how we can invest that time back into product development, design, improving quality and attention to detail.”

Chris Groves, president and CEO of Centric Software said, “We are delighted to welcome Superdry on board as our largest customer to date in the United Kingdom. Superdry is at a very exciting, forward-looking phase in their global development, and we are very pleased that they have selected Centric PLM to streamline and accelerate their product development process.” (GK)

Fibre2Fashion News Desk – India

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