Scala to show software for in store engagement at EuroShop

08 Mar '17

1 min read

Courtesy: Scala

At the EuroShop trade fair being held March 5-9, 2017 in Dusseldorf, software developer Scala will show marketers, retailers and innovators, how digital can help ease in store engagement with shoppers and create loyal and repeat customers. The company will also demonstrate how to reinvent retail with digital solutions for today’s shoppers.

Among offerings from Scala is the Interactive Fitting Room, which boosts sales conversions by letting customers use an interactive touchscreen in the fitting room for on-the-spot secure payment and 'click and ship' functionality, right at the point of decision.

"Sensors detect what items are brought into the fitting room, displaying detailed information on the screen, which shoppers can also use to order out-of-stock items or request sales associate assistance with different sizes or styles," the Netherlands based company said.

Moreover, two Scala experts will lend their retail expertise to topics of significant importance to today’s retailers like omni-channel experiences and actionable analytics at the EuroShop conference. (AR)

Fibre2Fashion News Desk – India

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