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Scandinavian apparel firm Varner selects Centric PLM
Oct '16
Centric Software, a leading PLM solution for retail, has announced that Varner, one of the leading apparel groups in Scandinavia with fourteen brand concepts, had a successful go live of their Centric Product Lifecycle Management (PLM) project for the jersey and underwear divisions of the Cubus ladies brand and their coats and Jersey divisions at Dressmann.

The two brands chosen for the first phase of the Centric PLM implementation were selected on the basis of their different markets and varied methods – making them ideal candidates for further standardisation. Cubus sells clothing for men, women and children, and is one of Scandinavia's largest fashion chains. Dressmann leads the regional market for menswear, with 380 stores in the Nordic countries, Germany, and Austria.

Designers, buyers, and production controllers in Norway now use Centric to create new styles within Centric's Adobe Illustrator module. These teams work directly from their native Adobe Illustrator environment to access key product related information managed by Centric, easily turning creative elements into actionable product information. In addition, select suppliers and production offices in Turkey are the first external users in an implementation that will eventually reach at least eight countries.

Øyvind Bustnes, Varner CEO said, “We share a common vision with Centric's local and European experts – a passion for making complex processes as easy as possible with the right information available at the right time. Our partnership with Centric is leading a perfectly-phased implementation.”

Chris Groves, president and CEO of Centric Software said, “The partnership between Centric and Varner is built on innovation, teamwork, and expertise. We are proud to play a key role in helping Varner streamline and accelerate operations laying the foundation for new brands and retail formats.” (GK)

Fibre2Fashion News Desk – India

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