Home / Knowledge / News / Information Technology / Scandinavian apparel firm Varner selects Centric PLM
Scandinavian apparel firm Varner selects Centric PLM
Oct '16
Centric Software, a leading PLM solution for retail, has announced that Varner, one of the leading apparel groups in Scandinavia with fourteen brand concepts, had a successful go live of their Centric Product Lifecycle Management (PLM) project for the jersey and underwear divisions of the Cubus ladies brand and their coats and Jersey divisions at Dressmann.

The two brands chosen for the first phase of the Centric PLM implementation were selected on the basis of their different markets and varied methods – making them ideal candidates for further standardisation. Cubus sells clothing for men, women and children, and is one of Scandinavia's largest fashion chains. Dressmann leads the regional market for menswear, with 380 stores in the Nordic countries, Germany, and Austria.

Designers, buyers, and production controllers in Norway now use Centric to create new styles within Centric's Adobe Illustrator module. These teams work directly from their native Adobe Illustrator environment to access key product related information managed by Centric, easily turning creative elements into actionable product information. In addition, select suppliers and production offices in Turkey are the first external users in an implementation that will eventually reach at least eight countries.

Øyvind Bustnes, Varner CEO said, “We share a common vision with Centric's local and European experts – a passion for making complex processes as easy as possible with the right information available at the right time. Our partnership with Centric is leading a perfectly-phased implementation.”

Chris Groves, president and CEO of Centric Software said, “The partnership between Centric and Varner is built on innovation, teamwork, and expertise. We are proud to play a key role in helping Varner streamline and accelerate operations laying the foundation for new brands and retail formats.” (GK)

Fibre2Fashion News Desk – India

Interviews View All

Spokesperson, Hugo Boss

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Eric Fessler,

Eric Fessler

Manufacturer of textile machinery and complete fibre-to-yarn lines, N...

Alessandro Marengo,

Alessandro Marengo

Founded in 1974, Italian firm Zaitex SpA is one of the leading suppliers...

Lukas Hartmann,

Lukas Hartmann

Intex Consulting GmbH is a completely integrated enterprise resource...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Thomas Ong P S, NanoTextile

Thomas Ong P S

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search