Snap+Style & Revolve develop personalised online shopping
Pic: PRNewsfoto/Snap+Style Business
Powering personalisation and curation for e-commerce sites via its proprietary technology, Snap+Style Business (S+SB) has joined hands with Revolve, to drive sales growth and improve customer styling and service for S+SB’s launch on Microsoft Azure. S+SB is a leading omni-channel retail technology platform for personalised shopping experiences.
Following an initial launch of S+SB’s StyleWidget in November 2019, the ecommerce powerhouse is fully integrating the platform into Style Experts, its online styling service, to continue the enhanced clienteling experience.
Revolve continues its deep commitment to connecting with the customer through personalisation and curation with S+SB’s StyleWidget, a digital platform for online and offline, one-to-one conversations between stylist and customer. Powering the conversations and curation of Revolve’s style experts Ally & Ryan and their team of stylists, S+SB’s StyleWidget accelerates the turnaround time for product and style recommendations by stylists by almost 50 per cent. Boosted by Microsoft Azure, S+SB’s powerful curation engine continues to fuel Revolve’s online stylists with visual data and access to a detailed customer profile at their fingertips to elevate customer experience and engagement with every interaction.
S+SB’s platform reimagines retail and the customer’s fashion journey at every touch-point through digital innovation, human expertise and AI by empowering employees, from stylists to sales associates, with customer self-declared data, preferences, purchase history and predictive product recommendations all unified in real-time and enhanced by visual curation. Augmenting conversational commerce and building brand loyalty, S+SB amplifies clienteling through efficiencies in responsiveness and personalisation with greater conversion rates and customer satisfaction. Stylists and sales associates are on the frontlines interfacing with customers in stores or online at any given moment, and empowered with technology and tools that capitalise on their knowledge, styling, service and selling capabilities in the moment when they have the customer’s undivided attention will take retail intelligence to a higher personalised level than ever before.
“Snap+Style Business is on an incredible trajectory of growth for 2020. Partnering with Revolve, one of retail’s most dynamic lifestyle sites is an amazing moment for us. Revolve is taking personalisation to the next level and our platform will only amplify their impact in ecommerce. S+SB enhances clienteling capabilities with a powerful combination of digitised conversations, visual curation and a stylist’s editorial eye, in real time. Thanks to Microsoft Azure’s capacity and flexibility, we are able to extend our client reach in the fashion and retail industries globally,” Anna Jensen, co-founder of S+SB’s business and chief brand officer said.
“We are excited to have integrated S+SB as a technology platform partner to enhance our customer personalisation as we continue on our promise of premium customer service and experience. Powering our conversations and curation with S+SB’s product suite enables our Style Experts to respond faster to our shoppers with more precise product recommendations, deepening the connection to our customers at each interaction,” Jennifer Fan, director of customer retention at Revolve said.
Fibre2Fashion News Desk (GK)