Snapdeal 'Brand Shield' to help brands fight counterfeits

'Brand Shield' offers a simple and online, triple-checkpoint process for brands to report any violation of their intellectual property rights in terms of trademark, copyright, patent or design concerns. Brands can also list specific issues relating to unlawful copying of logos, brand images, design features and packaging.

All that the brands are required to do is to establish their ownership of the IP, identify the listing of concern through proof or purchase or other relevant documents and state their claim of infringement in an objective manner, Snapdeal said on its blog.

Designated teams at Snapdeal will review every report of IP infringement submitted through Brand Shield. Upon verification of the accuracy and adequacy of the information provided by the brand, Snapdeal will take down the listing within one business day.

In continuation of current practice, Snapdeal will also continue to delist products/listings in compliance with any directions or orders passed by courts and other relevant authorities.

"The issue of unscrupulous sellers misusing online marketplaces to sell fake goods is a global problem. Brand Shield is part of our ongoing initiatives to collaborate with brands owners to combat counterfeits and infringement offences. We are committed to helping the brands protect their rights by making it simple and fast for them to report any instance of counterfeits that may get listed on our marketplace," said Snapdeal.

Fibre2Fashion News Desk – India