Home / Knowledge / News / Information Technology / Snapdeal 'Brand Shield' to help brands fight counterfeits

Snapdeal 'Brand Shield' to help brands fight counterfeits

Nov '18
Courtesy: Snapdeal
Courtesy: Snapdeal
Snapdeal has launched 'Brand Shield', an online anti-counterfeiting programme to help brands report any instance of counterfeit items being sold on its platform. The programme has been designed basis inputs received from brand owners, aimed at enabling a structured interaction between the platform and brand with regard to any IP issues flagged by the brand.

'Brand Shield' offers a simple and online, triple-checkpoint process for brands to report any violation of their intellectual property rights in terms of trademark, copyright, patent or design concerns. Brands can also list specific issues relating to unlawful copying of logos, brand images, design features and packaging.

All that the brands are required to do is to establish their ownership of the IP, identify the listing of concern through proof or purchase or other relevant documents and state their claim of infringement in an objective manner, Snapdeal said on its blog.

Designated teams at Snapdeal will review every report of IP infringement submitted through Brand Shield. Upon verification of the accuracy and adequacy of the information provided by the brand, Snapdeal will take down the listing within one business day.

In continuation of current practice, Snapdeal will also continue to delist products/listings in compliance with any directions or orders passed by courts and other relevant authorities.

"The issue of unscrupulous sellers misusing online marketplaces to sell fake goods is a global problem. Brand Shield is part of our ongoing initiatives to collaborate with brands owners to combat counterfeits and infringement offences. We are committed to helping the brands protect their rights by making it simple and fast for them to report any instance of counterfeits that may get listed on our marketplace," said Snapdeal.

Snapdeal is an online marketplace, which acts as an intermediary connecting buyers and independent third party sellers, who own all the products sold on the platform. Snapdeal expressly prohibits the sale of counterfeit products on its marketplace. Any sellers found in violation are penalized as per the terms of agreements with the sellers and in compliance with the rules governing the use of the marketplace. (RR)

Fibre2Fashion News Desk – India

Interviews View All

Cindy McNaull, Cordura

Cindy McNaull

We have broad range of options in durable fabrics

Footwear industry, Head honchos

Footwear industry
Head honchos

There is rising demand for fancy, trendy and yet comfortable footwear

Deepak Jain, Baggout

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Kuldeep Pareek,

Kuldeep Pareek

Italian company Schoch Reeds has been producing high-quality weaving reeds ...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Marcello Galvanin,

Marcello Galvanin

Galvanin has more than 50 years of experience in the production of textile ...

Daniel Odermatt, Ventile

Daniel Odermatt

Ventile is a registered trademark used to brand a special high-quality...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Marcel Alberts, Eurofibers

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search