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Sportswear firm High Rock adopts Lectra's smart solution
14
Dec '16
Lectra, a leader in integrated technology solutions for industries using fabrics, leather, technical textiles, and composite materials, has announced that High Rock, an outdoor sportswear supplier to brands such as Mountain Hardware and Haglöfs, has adopted Lectra’s smart digital technology, to help its domestic business in step with ‘Made in China 2025’.

A guiding principle to upgrade the country’s industries, ‘Made in China 2025’ is driving manufacturers swiftly towards smart industrial production and value-added manufacturing.

High Rock, a 50 per cent original design manufacturer and 50 per cent original equipment manufacturer, aims to lock-in intelligent manufacturing and boost their performance in outdoor sportswear’ customisation. By embracing Lectra’s advanced made-to-measure solution and extensive experience in sports and outdoor wear, High Rock will meet key needs to reduce product development cycle time, to build a quick response to quotation, and to enhance on-time delivery.

Lectra’s solution also provides High Rock with rigorous end-to-end integrated data to improve business performance, notably for cost control, and to reduce errors in pattern modification, in the growing market for made to measure outdoor sportswear.

For High Rock, whose brand spans design, product development and production, Lectra’s finely-tuned MTM technology will help to transform and modernise manufacturing operations, evolving from manual processes to advanced production methods.

Ma Songqi, chairman, High Rock said, “Lectra’s advanced MTM technology, integrated with product data management, provides exactly what we desired—it is the best choice for High rock and we look forward to the results of implementation, as well as our future corporation.”

Céline Choussy Bedouet, chief marketing and communications officer, Lectra said, “Lectra’s superior technology and expertise in outdoor sportswear is perfectly aligned with High Rock, supporting the company as it spears MTM as a new business growth strategy, and leverages intelligent manufacturing to build a robust brand.” (GK)

Fibre2Fashion News Desk – India


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