Home / Knowledge / News / Information Technology / Sportswear firm Macron deploys Centric PLM solution

Sportswear firm Macron deploys Centric PLM solution

Dec '18
Courtesy: Centric Software
Courtesy: Centric Software
Macron, the sportswear company in Italy, that clothes top sports teams, has successfully implemented Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic digital transformation goals.

“We’re not a standard fashion or apparel company although our smaller lines run on a traditional seasonal basis. In our core business, team sports, all styles are 4-5 years lifecycle carry-over items with a new annual collection of over 100 new styles. Each of the 70 clubs we sponsor has their own unique collection each year. We differentiate ourselves from other players in this market by offering full customised designs and getting to market twice as fast as our competitors. The biggest challenge is to maintain our competitive time to market in the face of increasing complexity and growth in our team sports business,” Paolo Guizzardi, chief operating officer at Macron said in a press release.

Until now, Macron was using a system of Excel spreadsheets, emails, and online chat communication to organise design, product development, and merchandising across its Bologna headquarters, Italian distribution centre, and office in China. Macron outsources production to factories across the world so tracking raw material and supplier information was becoming difficult.

“Information was not shared correctly, completely or on time. We needed PLM to give us a single, unique database, updated in real-time, which everyone could use. We also wanted to standardise our coding for materials and accessories, rather than relying on people to remember what we used last year. With 15,000 SKUs in our catalogue for team sports alone, we needed to make it easier for people to quickly find exact, reliable information. The push for PLM very much came from the ground – from our users,” Guizzardi said.

Macron selected Centric PLM after considering several options, pinpointing Centric’s apparel experience as a deciding factor in their decision.

“We’re an unusual business, because unlike a fashion company, our core business is not seasonal. However, Centric was born in apparel. Making clothing is in Centric’s DNA, and we’re a fast-growing sportswear company that needs a long-term partner to change and grow with us. Centric is a reliable company that we know will be around to support us for many years to come. When we saw the demo, we were very impressed by the fact that Centric requires no customisation to suit our present needs. We’re more than happy with Centric’s offering as it is and it was possible to implement in just five months,” Guizzardi added.

“We are very pleased to welcome Macron as our latest partner. Macron’s meteoric rise in the world of team sportswear has seen them challenge large, established sports brands in Europe and around the world. We’re looking forward to working with Macron to support their continued growth with a strong digital platform,” Chris Groves, president and CEO of Centric Software said. (GK)

Fibre2Fashion News Desk – India

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