Target to deploy Avery Dennison RFID in 1600 stores

Target is leveraging Avery Dennison's broad UHF RFID portfolio for a variety of category and performance needs, including apparel and a number of home products. In addition, Avery Dennison RFID tags have been seamlessly integrated with current trim products to optimise the branding of the garments being tagged.

"In the apparel industry, having an accurate picture of stock availability is an important driver for retailers to deliver an optimised omnichannel experience. We are honoured to be selected by Target as a key business partner for this initiative," said Bill Toney, vice president for RFID market development at Avery Dennison.

RFID technology uses radio waves to identify and track tags attached to objects and the tags can store information electronically. It is increasingly relied upon by retailers not only for supply chain activity, but also to create a seamless experience for apparel customers, said Avery Dennison in a press release.

Avery Dennison, the world's largest UHF RFID partner in the retail industry with more than 800 patents and applications, is driving much of that technology. (KD)

Fibre2Fashion News Desk – India