Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at firstname.lastname@example.org in case you need any other additional information.
"Today, we live in an increasingly visual world, surrounded by Instagram, Snapchat, and Youtube, but too often, when we want to buy something online, the product visuals don't live up to what we expect," said Ben Houston, Threekit’s founder and chief technology officer. "With the launch of this platform, companies can greatly elevate their visual customer experiences."
The launch of Threekit's new platform will bolster the $2 billion-a-year product visual industry. The platform is purpose-built for online brands and retailers that want to create hyper-realistic visuals that show every customisation, configuration, style, colour, texture and size of their product. Companies using the platform have seen up to 40 per cent increase in online conversions and an 80 per cent decrease in returns as online shoppers have greater visibility into what they are buying before it arrives on their doorstep.
In addition to creating a variety of static and 3D-product images, the Threekit platform supports a) Instant assortment changes: By importing a product catalog, the Threekit platform instantly creates a rules engine that businesses can use across their visual supply chain. The platform can send visuals to a store instantly, giving businesses unparalleled speed and simplicity b) Easy collaboration: Whether the user is a marketer or a 3D designer, the Threekit platform is built for collaboration. Marketers can modify product configuration options and approve visuals, while 3D designers have a robust interface of design tools c) Valuable insights: The platform doubles as an analytics dashboard, informing users which products draw the most engagement and how customers are engaging with products, empowering retailers and brands to make smarter, more informed investment decisions d) Threekit's technology is currently used by market leaders across a variety of industries, from furniture, apparel and jewelry to medical devices and consumer packaged goods. Brands that currently use Threekit's technology include Ciroc UK, Bostontec, and Herman Miller.
Threekit is the only software platform that enables companies to create 3D, photorealistic images, and augmented reality without the need for photography. When buyers can see products represented realistically, they are more engaged, confident, and less likely to return the product. Using technology developed by 15 years of experience creating visual effects for blockbuster films, Threekit’s platform creates 2D, 3D, and augmented reality visual assets, and allows those assets to be sent to stores in just a few clicks.
In August, Threekit launched its flagship product, Virtual Photographer, a programme that creates product images for e-commerce that look real but are completely computer-rendered. Earlier this year, the company raised $10 million in investment, led by serial entrepreneur Godard Abel. Threekit is headquartered in Chicago with a technology innovation centre in Ottawa.
Fibre2Fashion News Desk (PC)
| On 24th Oct 2020
Cambodian factories receiving the full package of services by Better...
Nearly a third of Bangladeshi garment workers suffered loss of...
| On 24th Oct 2020
Ralph Lauren, which designs and markets premium lifestyle products,...
Tech in fashion industry has hit acceleration button
Leadership & Sustainability
Sustainable models are beneficial for brands, retailers and manufacturers
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016
'Major problem in the textile machinery manufacturing industry is the lack ...
Textile Events is one of the largest textile fair in the United Kingdom,...
<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...
<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...
Hula Global, a leading isolation gown manufacturer in India, has been...
Dr. Rene Wollert
Dr. Rene Wollert discusses the current scenario of the global nonwovens...
Pranesh Sridharan & Berndt Koll
The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...
"We should not compare India and the West. There are things we do that...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Twee In One
Best known for convertible clothing, Indian brand Twee In One by designer...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.