Threekit announces launch of new product visual platform

"Today, we live in an increasingly visual world, surrounded by Instagram, Snapchat, and Youtube, but too often, when we want to buy something online, the product visuals don't live up to what we expect," said Ben Houston, Threekit’s founder and chief technology officer. "With the launch of this platform, companies can greatly elevate their visual customer experiences."

The launch of Threekit's new platform will bolster the $2 billion-a-year product visual industry. The platform is purpose-built for online brands and retailers that want to create hyper-realistic visuals that show every customisation, configuration, style, colour, texture and size of their product. Companies using the platform have seen up to 40 per cent increase in online conversions and an 80 per cent decrease in returns as online shoppers have greater visibility into what they are buying before it arrives on their doorstep.

In addition to creating a variety of static and 3D-product images, the Threekit platform supports a) Instant assortment changes: By importing a product catalog, the Threekit platform instantly creates a rules engine that businesses can use across their visual supply chain. The platform can send visuals to a store instantly, giving businesses unparalleled speed and simplicity b) Easy collaboration: Whether the user is a marketer or a 3D designer, the Threekit platform is built for collaboration. Marketers can modify product configuration options and approve visuals, while 3D designers have a robust interface of design tools c) Valuable insights: The platform doubles as an analytics dashboard, informing users which products draw the most engagement and how customers are engaging with products, empowering retailers and brands to make smarter, more informed investment decisions d) Threekit's technology is currently used by market leaders across a variety of industries, from furniture, apparel and jewelry to medical devices and consumer packaged goods. Brands that currently use Threekit's technology include Ciroc UK, Bostontec, and Herman Miller.

Threekit is the only software platform that enables companies to create 3D, photorealistic images, and augmented reality without the need for photography. When buyers can see products represented realistically, they are more engaged, confident, and less likely to return the product. Using technology developed by 15 years of experience creating visual effects for blockbuster films, Threekit’s platform creates 2D, 3D, and augmented reality visual assets, and allows those assets to be sent to stores in just a few clicks.

In August, Threekit launched its flagship product, Virtual Photographer, a programme that creates product images for e-commerce that look real but are completely computer-rendered. Earlier this year, the company raised $10 million in investment, led by serial entrepreneur Godard Abel. Threekit is headquartered in Chicago with a technology innovation centre in Ottawa.

Fibre2Fashion News Desk (PC)