Tribute Brand releases NFT collection with UK's The Dematerialised

Tribute Brand emerged as the pandemic was breaking in 2020, birthing a new genre of style named contactless cyber fashion.

The Real Deal features six NFTs available to collect, originating from two iconic clothing items. They undergo three metaphysical transformational changes, each accompanied by different real-life utilities for the buyer, the companies said in a joint press release.

The first phase is the past, where the NFT is sold as 1/1 made-to-measure physical garment. Manufactured out of high-tech materials and focusing on protection, its shape is formed by following the function, devoid of fashion. It is represented through an audio file, revealing its visual form only when physically delivered to the owner.

The second is the present, materialised in a digital form. Its silhouette retains the functional principles of the physical garment, but the fashion segment is added to it - amplifying the shapes and textures that enhance the visual experience. It is available to be worn on the photos by the TB Premium Fitting Service.

The third is the future state illustrated in a real-time AR form that has been visually abstracted from the previous silhouette that was determined by the functional aspect of clothing. What remains is fashion alone, unconditioned by anything: the fashion is liberated and is transcended onto a new level. Its owner will be able to wear it as real-time AR skin through Tribute Brand's YCY mobile app.

Founder Gala Marija Vrbanic and digital fashion designer Filip Vajda of Tribute Brand, explained the narrative from the collection: "We are entering a new version of the future, one where representation precedes and conditions the real. In digital fashion, the domain of the real connects to the represented images, and a future of simulacra remains."

The Dematerialised’s co-CEO, Karinna Nobbs added: "The conceptualisation behind this drop is unrivalled, and its release will provoke debate about the current and future functions of fashion, in all its realities."

The Dematerialised is an experiential marketspace for digital fashion NFTS, powered by the Lusko blockchain.

Fibre2Fashion News Desk (KD)