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Twinset to curate customer experience with Oracle Retail

Apr '19
Pic: Oracle
Pic: Oracle
Twinset will curate unique assortment of women’s ready-to-wear fashion, shoes and accessories sold online and across Italian, European and Russian cities with Oracle Retail’s modern point of service (POS) technology. With this, Twinset can open more boutiques and stores that meet international requirements while delighting shoppers with well-informed associates.

In the recent Topography of Retail Report, nearly 6,400 European consumers surveyed prioritised knowledgeable in-store staff (73 per cent) as one of the most compelling attributes of a shopping experience. Oracle Retail’s POS will empower Twinset associates to deliver on the brand commitment in store with inventory visibility, customer intelligence and seamless transactions, said Oracle in a media statement.

An associate will be able to easily pull up a customer’s recent transactions to get a sense of their style and make suggestions on new merchandise or easily order an out-of-stock item from the website and have it shipped directly to the customer with no hassle, just from a tablet.

“We want our consumers, the brand and our associates to be in harmony when they enter the store. By putting intuitive and modern technology at our associates’ fingertips, they can focus on the customer and deliver a seamless omnichannel experience,” said Federico Tamburini, IT and logistic director, Twinset. “Oracle also enables us to quickly roll out new boutiques by leveraging the international and localisation capabilities inherent in the solution.”  

“The in-store experience must go beyond transactions alone. Retailers, particularly fashion retailers, must dazzle their customers at the point of interest. By modernising in-store POS technology, brands such as Twinset are putting consumer intelligence in the associates’ hands, allowing them to personalise the interaction and build trust between the brand and the individual,” said Mike Webster, senior vice president and general manager, Oracle Retail. (PC)

Fibre2Fashion News Desk – India

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