UK's Emperia launches Artemis SaaS solution for fashion brands

Emperia's virtual experiences integrate directly into the brand's existing e-commerce solutions, which allows for direct checkout and inventory management, the company said in a media release.

Using Emperia's data analytics, marketers can optimise product placement, based on user interactions, determine which products are most popular, analyse traffic, and track user activity to increase engagement, customer loyalty and ultimately sales.

Emperia is preparing brands for a strong presence in the metaverse with virtual reality 3D stores that communicate the brand narrative through interactive, immersive virtual experiences. Giving designers full control over visual merchandising enables them to keep their virtual store updated with the latest products, while better aligning to their physical locations, allowing them to maintain a strong omnichannel approach.

"The past 12 months have been crucial in our space, with brands starting to switch from a one-of virtual promotional experiences state-of-mind into a notion of creating permanent online, flagship stores, which requires a different look and feel, and user experience. With the realisation that clients will be using these spaces in the long term, and the need to constantly change or update the virtual store, the same way they would change their physical space, Emperia has created a platform that enables full customisation of both product display as well decor, allowing brands with full creative control; a new era in immersive virtual retail experience design,” Olga Dogadkina, co-founder and chief executive officer at Emperia, said.

Fibre2Fashion News Desk (SF)