Home / Knowledge / News / Information Technology / Wolverine Worldwide selects Precision Dialogue IT solution
Wolverine Worldwide selects Precision Dialogue IT solution
27
May '17
Courtesy: Wolverine Worldwide
Courtesy: Wolverine Worldwide
Wolverine Worldwide, Inc., a leading marketer of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear, and apparel, has announced that Precision Dialogue, an RR Donnelley company (RRD), has signed a new multi-year agreement to serve as the company’s consumer engagement strategy firm.

Danielle Leveille, director of consumer relationship management said, “At Wolverine Worldwide, we were looking for a reliable, scalable, and measurable solution – serving our family of brands. During the selection process, it became clear Precision Dialogue’s consumer-centric solutions provided an answer to the major objectives we presented: unifying customer data on an enterprise-level and enabling alignment around a strong consumer engagement strategy.”

Precision Dialogue will provide various solutions for Wolverine Worldwide like a marketing data warehouse to hold multi-branded, global consumer, transactional, and behavioural data securely and provide a single view of the consumer. Customer identity resolution and integration with multiple digital and direct marketing channels will also be provided.

The software will allow analytical support including brand and enterprise segmentation, predictive analytics, modelling, value optimisation, attribution, and forecasting for strategic targeting for online and offline media. Strategic consulting to deliver on the goal of relevant marketing communications across all consumer touch-points will also be given.

Todd Thompson, executive vice president, Precision Dialogue said, “Precision Dialogue is thrilled to partner with Wolverine Worldwide, a company with an established global footprint and diverse brand portfolio. Our consumer engagement services are built within a strategy framework of three core elements – information, insights, and interactions. This strategy-first approach aligns perfectly with Wolverine’s immediate business goals, while also supporting their long term vision.” (GK)

Fibre2Fashion News Desk – India


Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Jurgen Gauger, Spreadshirt

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Ronald Van Den Broek,

Ronald Van Den Broek

Headquartered in Japan, Mimaki Engineering Co. Ltd. manufactures and...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search