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Hair coloring products markets grow 6% at $700mln in 2005, says Kline study

Aug '06
Hair coloring and hair styling products remain strong in the salon hair care industry, significantly outpacing growth in other sectors. Research indicates growth in this sector will continue through 2010, according to a new study by Kline & Company that examines factors affecting the salon hair care industry.

“A number of trends are driving this sector including the age-resistance of the baby boomers and the trend towards hair as part of an overall fashion statement,” says Lenka Contreras, vice president and head of the Consumer Products practice for Kline's research division.

“In response to these trends companies are introducing new products and extending shade palettes to capture a greater share of this market. Procter and Gamble introduced new products to their Clairol and Wella brands in 2005 while L'Oréal introduced new color lines to L'Oréal Professional and L'Oréal Technique.”

According to the Kline study, SALON HAIR CARE USA 2005, sales of professional hair coloring products reached almost $700 million in 2005. The nearly 6 percent growth was fueled by demand among consumers of all ages and genders.

Baby boomers are flocking to salons, seeking a more youthful appearance. Younger generations are increasingly using color as a fashion statement, following the lead of celebrities such as Lindsay Lohan, Ashlee Simpson, and Madonna. Also, popular techniques such as highlights and lowlights require a stylist and specialized products to achieve and maintain the look.

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