Home / Knowledge / News / Yarn / Nilit's Sensil exemplifies cooperation

Nilit's Sensil exemplifies cooperation

31
Mar '19
Pic: Nilit
Pic: Nilit
Nilit, the largest supplier of premium Nylon 6.6, has come out with Sensil, presenting an example of yarn producers, mills and brands working together to meet customers’ demands. Sensil is nylon at its best. It is softer, stronger and more durable, and provides odour, temperature and moisture management, providing maximum comfort and performance.

The new breed of shopper wants everything—style, value, sustainability, innovation and speed—at once. These so-called Next Gen shoppers reward brands that can deliver all of the hallmarks of both exclusive and mainstream retailers. Thanks to Amazon Prime, they also want it fast. Further, signs show that this new consumer is not just a passing fad but in fact the new normal.

In response, apparel companies are racing to overhaul their supply chains in an effort to bring down prices and cut days out of calendars. However, they can’t do it alone. Bringing forth change on the scale the industry needs requires an all-hands-on-deck approach, with greater communication and collaboration among everyone along the supply chain. Only by working together can the industry come up with solutions that protect margins and deliver on customer demands.

What truly makes Sensil different though is the degree to which Nilit is working with brands to help them ?nd the factories and mills that can make their product using Nilit yarns. The company had never worked directly with brands before but it saw the need for greater transparency and trust.

“Nilit is well-positioned in the market globally to make a substantial impact on the way supply chains work in partnership to meet the demands in today’s marketplace. Nilit is actively putting innovation, technology and marketing into developing key strategic partnerships with the entire supply chain to ensure that premium brands are getting exactly what the end consumer demands,” said Kirsten K Harris, a former Amazon and Nike active apparel executive whom Nilit tapped to lead the Sensil initiative as director of marketing for North America.

Nilit is already in the market helping brands overcome supply chain challenges. “An example of this is our Sensil collaboration with the amazing yoga brand, Avocado. By combining Avocado’s unique designs and Sensil’s innovative yarns and fabrics, we are strategically partnering together to elevate both brands and to present an exciting product for the end customer,” she said.

By matchmaking in this way, Nilit helps brands that may have been priced out of premium ?bres in the past ?nd partners that are willing to help them ?nd cost-effective means for bringing their collections to life. “With a Sensil collaboration, it isn’t a sales pitch, it is a partnership. We work closely with brands to ensure they have the right partners across the supply chain, from the garment suppliers to the mills and beyond. We are looking at our collaborations as long-term partnerships and are building on them as such,” Harris said.

The company has created a robust marketing programme that allows brands to connect to the customer through educational, marketing, and event experiences. Sensil’s goal is to create a relationship between all supply chain participants and a feedback pipeline from the retailer and consumer upstream. “We are connecting not only with brands and buyers but also end consumers, so they understand what their purchase options are and why they matter,” Harris said. “We are able to do this through Sensil-sponsored events, webinars and insights from social media in?uencers.”

The result is premium products that check all of the boxes for end consumers while helping retailers drive sales and margins. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Jan 2021

UK factories concerned over shortage of materials, workers

Concerns of UK manufacturers regarding shortage of low-wage workers...

Pic: Shutterstock

Retail | On 27th Jan 2021

US holiday season hit by understaffing, high turnover

The versatility and resilience of retailers helped many stores...

Pic: Wikipedia/Sabyasachi

Fashion | On 27th Jan 2021

ABFRL acquires 51% stake in Sabyasachi brand

Aditya Birla Fashion and Retail Limited, India’s leading fashion...

Interviews View All

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Jos Notermans,

Jos Notermans

SPGPrints is a global provider of integrated solutions for rotary screen...

Lin Jing,

Lin Jing

Jiangsu New Victor is a Chinese mechanical equipment manufacturing...

Himanshu Fogla,

Himanshu Fogla

Jumac, pioneers in spinning can manufacturing in India, was founded in...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search