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US yarn company PurThread extends distribution agreement with Mitsui
13 Mar '21
2 min read
Pic: PurThread Technologies
Mitsui USA and PurThread Technologies have renewed their distributorship agreement for Mitsui USA to bring PurThread’s patented permanent antimicrobial fibres and yarns to textiles and soft goods across Mitsui’s vast production and distribution networks in Japan. PurThread is known for its durable, highly effective antimicrobial fibre and yarn technology.
Amidst heightened awareness during the current global pandemic and the rise of future health concerns, consumers and businesses alike are seeking solutions to reduce their exposure to pathogens that can cause odour and potential illness. Developed with manufacturers and product designers in mind, PurThread’s innovative fibres and yarns embed pure, natural silver and copper salts to enhance its partners’ products with unsurpassed antimicrobial capability, durability, and freshness without any special handling requirements. Mitsui’s commitment to the development and market introduction of state of the art technologies in functional textiles creates a strong foundation from which its collaboration with PurThread is built and poised to continue, according to PurThread.
“We are extremely pleased to extend our agreement with such a highly esteemed global company, whose broad interests span across many sectors where PurThread offers significant benefits. Now more than ever, people are aware of their surroundings, and corporations and individuals are seeking soft surface product protection. Sectors such as healthcare, apparel, and home goods are all areas where PurThread’s proven technology provides permanent antimicrobial fabric protection. We highly respect Mitsui for the diligence, research, and testing they have invested which originally led to this agreement. We have enjoyed a strong working relationship and look forward to working together to expand the growth by bringing superior antimicrobial protection to every sector in Japan,” Lisa Grimes, president and CEO of PurThread said in a media statement.
“We are delighted to be continuing our collaboration with PurThread on the development and marketing of products using their advanced antimicrobial technology in the Japanese market. As the global health crisis continues to evolve and potentially become endemic, entities are recognising that the reduction of bio-burden will require a multifaceted approach, of which soft surface protection is key to the overall strategies. With Mitsui's extensive network in the high functional textile industry, we are confident our synergies will have a great impact,” Ikuya Hagiri, general manager of Mitsui USA’s fashion & textile department said in a statement.
Amidst heightened awareness during the current global pandemic and the rise of future health concerns, consumers and businesses alike are seeking solutions to reduce their exposure to pathogens that can cause odour and potential illness. Developed with manufacturers and product designers in mind, PurThread’s innovative fibres and yarns embed pure, natural silver and copper salts to enhance its partners’ products with unsurpassed antimicrobial capability, durability, and freshness without any special handling requirements. Mitsui’s commitment to the development and market introduction of state of the art technologies in functional textiles creates a strong foundation from which its collaboration with PurThread is built and poised to continue, according to PurThread.
“We are extremely pleased to extend our agreement with such a highly esteemed global company, whose broad interests span across many sectors where PurThread offers significant benefits. Now more than ever, people are aware of their surroundings, and corporations and individuals are seeking soft surface product protection. Sectors such as healthcare, apparel, and home goods are all areas where PurThread’s proven technology provides permanent antimicrobial fabric protection. We highly respect Mitsui for the diligence, research, and testing they have invested which originally led to this agreement. We have enjoyed a strong working relationship and look forward to working together to expand the growth by bringing superior antimicrobial protection to every sector in Japan,” Lisa Grimes, president and CEO of PurThread said in a media statement.
“We are delighted to be continuing our collaboration with PurThread on the development and marketing of products using their advanced antimicrobial technology in the Japanese market. As the global health crisis continues to evolve and potentially become endemic, entities are recognising that the reduction of bio-burden will require a multifaceted approach, of which soft surface protection is key to the overall strategies. With Mitsui's extensive network in the high functional textile industry, we are confident our synergies will have a great impact,” Ikuya Hagiri, general manager of Mitsui USA’s fashion & textile department said in a statement.
Fibre2Fashion News Desk (GK)
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