Lifestyle Week 2nd Merch Collection Expo-2025  

About the Fair

15th Jan, 2025 to 17th Jan, 2025 at Tokyo Big Sight, Japan Merch Collection Expo" brings together diverse fan communities under one roof. Our inspiration stems from the Japanese word (Oshi-katsu), a term that has captured the essence of fan culture in Japan.

Oshi-katsu refers to the activities and merchandise associated with supporting one's favorite idols, sports teams, characters, anime, and more. Recognizing the rapid growth of this market and its appeal beyond idol fandom, we set out to create a unique trade show experience that caters to fans of all kinds.