Indian e-commerce firm Snapdeal recently announced signing an agreement with Federation of Indian Chambers of Commerce and Industry (FICCI) Ladies Organisation (FLO) to launch an online programme to help women-led small and medium enterprises (SMEs) in the country to digitise their operations and bring them online. The company will conduct online training and workshops.

The year-long programme will be open to all FICCI women members, artisans and non-governmental organisations associated with FLO units across its 17 regional centres across India, a company statement said.

It will focus on sharing knowledge and help them understand e-commerce business fundamentals and getting them familiar with related tools. The programme will educate them about building their own brands, essentials of selling online including cataloguing, writing product descriptions, inventory and order management.

It will also focus on teaching digital marketing to grow business and increase product reach to more customers, the statement added.

Fibre2Fashion News Desk (DS)

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