In a joint venture (JV) with the global synthetic materials manufacturer Best Pacific of Hong Kong, Brandix, one of the leading exporters of Sri Lanka, will unlock opportunities in the fast-evolving domains of sportswear and athleisure. The JV will be managed by Best Pacific, a leading one-stop solutions provider in the synthetic segment.

An agreement signed by the two companies in Colombo envisages the construction of a manufacturing facility in Pannala for the manufacturing of synthetic fabric and webbing.

"This joint venture will propel Brandix’s drive towards delivering the most innovative and inspiring products to the consumer," said Brandix chief executive officer Ashroff Omar.

The Best Pacific Group has established a long-term and close collaboration with customers of leading brands such as Marks & Spencer, Spanx, Triumph, Victoria’s Secret, Wacoal, Aimer, Chantelle, Embry Form and Maniform. With its strong innovation and product development capabilities, the group not only manufactures synthetic materials for these brands, but also jointly develops new materials and products in order to start new market trends for their products.

Sri Lanka’s ‘Exporter of the Year’, Brandix is the pioneer of the concept of ‘total solutions’ in the local apparel industry and has been ranked the country’s most valuable export brand in Brand Finance’s ranking of Sri Lanka’s leading brands in 2015, 2016 and 2017. (RR)

Fibre2Fashion News Desk – India

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