Marking major expansion, Bearpaw, a leader in fashion footwear for men, women, and children, has set up two new entities - Zhenjiang Boom Trading Company (ZBT), to increase its territory in China, and Bearpaw Europe to further extend its reach in the European market. Both organisations will fall under the Romeo & Juliette, umbrella within Bearpaw holdings.

"After our recent partnerships with Bleckmann Fashion & Lifestyle Logistics and Rust-Oleum, now is the perfect time to expand upon our existing presence in the European markets and to establish our footing in China. Creating Zhenjiang Boom Trading Company (ZBT) and Bearpaw Europe, will enable us to roll out global expansion plans in a manner that allows us to stay consistent with our established business in the US," says John Pierce, president of Bearpaw.

Bearpaw will continue to increase company's efforts with existing partners across Scandinavia, Baltics, and throughout Central, Eastern and Western Europe. With the new developments taking place, the company has hired John Richey as their new general counsel.

Through new initiatives in Europe and China, Bearpaw is on a mission to better service the international market and provide their worldwide customer base with the best in quality products. Over the last 15 years, the company has introduced an extensive line of footwear and an assortment of apparel and outerwear. Besides being a leader in winter footwear, the brand has been making significant strides in the sandal category with its recent Spring collections. Bearpaw product is now available throughout the United States and in over 45 countries throughout the world. (SV)

Fibre2Fashion News Desk – India

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