Chico’s FAS, Inc. has announced that David Pastrana has been appointed as the new president of its White House Black Market brand, effective January 10, 2018. In this role, Pastrana will oversee all business activities for White House Black Market and will report directly to Shelley Broader, president and chief executive officer of Chico’s FAS.

Pastrana will succeed Donna Colaco who is leaving to pursue other opportunities. He brings to White House Black Market more than a decade of retail experience. Over the course of his career, Pastrana has held senior leadership positions at Zara, Topshop / Topman and most recently at Sears Holding Corporation, where he served as president of apparel since 2014. In these roles, Pastrana has established a distinguished record of driving increased profitable growth through new merchandising and multi-channel initiatives as well as through broad based operational improvements in merchandising, sourcing, marketing, technology, logistics, and other operating areas.

Broader said, “David is a proven leader who complements White House Black Market’s existing leadership, including a new head of design and seasoned merchandising associates. Given its differentiated market position and loyal customer base, White House Black Market is uniquely positioned for success. I’m thrilled to welcome David as he focuses the team on a shared vision to create a stronger, more profitable brand and to deliver the elevated style, quality and service our loyal customers expect.”

Pastrana said, “I have long admired the White House Black Market brand and am excited to join the team at this pivotal time for the business. White House Black Market has already begun to make important improvements, including returning to the brand’s core and shifting the assortment focus back to work wear, black and white and work-appropriate dresses. I look forward to partnering with Shelley and the entire White House Black Market team as we continue to strengthen the brand and deliver for our customers.”

Before joining Sears, Pastrana served as president North America for Topshop / Topman, where he managed the North American retail, wholesale and online businesses and led the commercial, retail, buying, merchandising, HR, finance, technology, and operations teams. (GK)

Fibre2Fashion News Desk – India

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