Maximize your media exposure with our single PR package
US' Levi's brand celebrates 150th anniversary of 501 jeans
25 Jan 23 1 min read
The band will offer limited-edition product drops like the reimagined 1873 ‘XX Waist Overalls’ (Levi’s first blue jeans) to mainline product newness with the men’s 501 ‘54 and the women’s 501 ‘81. These products will be released throughout the year, Levi’s said in a press release.
The brand will also show up in a meaningful way at key music events through a partnership with Rolling Loud. Levi’s is partnering with celebrities and influencers like Barbie Ferreira and Emma Chamberlain to further its reach with consumers.
Advertisement
Fibre2Fashion News Desk (DP)
Popular News
|
|
Circular economic policy key to Bangladesh’s RMG export to EU: Experts |
|
|
North India cotton yarn struggles amid weak demand, optimism persists |
|
|
China's e-commerce logistics sector sees growth in April 2024 |
|
|
Bangladesh 3rd largest apparel supplier for Malaysia this year |
|
|
USTR releases 4-year review of China tariffs, to take further action |
|
|
US cotton exports decline from previous week: USDA |
