Iconic British fashion house Alexander McQueen and luxury Spanish designer Balenciaga are the latest Kering-owned brands to announce fur-free policies. Humane Society International (HSI) and the Humane Society of the United States have been working with French multinational corporation Kering and its brands for more than a decade on adopting a fur-free policy.

Prada, Gucci, Armani, Versace, Michael Kors, Jimmy Choo, DKNY, Burberry and Chanel have already dropped fur in their products.

The fur-free announcement was made in Kering’s 2020 Universal Registration document, which reads “Most of the Group’s Houses do not use fur. For example, Gucci is part of the Fur Free Retailer program promoted by NGO Fur Free Alliance, and has banned the use of furs across its entire range since its Spring/Summer 2018 collections. Gucci is also committed to no longer using angora. Balenciaga, Alexander McQueen and MCQ also no longer use fur in their collections.”

Only Kering’s Saint Laurent and Brioni have yet to announce fur-free policies, HIS said in a press release.

In 2019, California became the first US state to ban furs sales, after several of its cities—including Los Angeles and San Francisco—passed similar legislation.

Lawmakers in several other US states have already introduced fur sales bans in 2021, and in the United Kingdom, which banned fur production in 2003, the government is now considering calls for the UK to become the first country to ban fur sales.

Fibre2Fashion News Desk (DS)

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