Canada’s Lululemon Athletica has announced that Alison Loehnis, president of luxury and fashion at Yoox Net-a-Porter, has been appointed to serve on its board of directors, effective immediately. Lululemon, domiciled in Delaware and headquartered in Vancouver, is a technical athletic apparel company for yoga, running, training, and other sweaty pursuits.

At Yoox Net-a-Porter, Loehnis is responsible for Net-a-Porter, Mr. Porter, and The Outnet businesses. She has held several leadership roles with expanding responsibility since she joined the company in 2007. Previously, Loehnis held positions within LVMH, Hachette Filipacchi and The Walt Disney Company, after starting her career with Saatchi & Saatchi. A New York native, Loehnis resides in London and graduated from Brown University with a degree in Art History, the company said in a press release.

“Loehnis is a dynamic leader with a remarkable track record of consistently driving growth through her knowledge of consumer and product trends. We look forward to benefiting from her valuable insights and expertise as lululemon continues to grow around the world,” Glenn Murphy, chairman of the board said in a statement.

“I have been a loyal lululemon customer for a long time and have always admired their ability to drive product innovation that combines both performance and style. I am excited to join the board of directors and support the organisation as it continues to expand globally while building connected communities across different platforms,” Loehnis said.

Fibre2Fashion News Desk (GK)

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