Champion is celebrating a century of teamwork with the launch of its centennial anniversary campaign ‘100 Years for the Team’. The campaign will explore what it means to be a team in 2019 from the perspective of global participating teams, clubs, squads, and crews. Champion offers athletic apparel like activewear, sweats, tees, sports bras, and accessories.

From its humble Rochester, N.Y. beginnings in 1919 as Knickerbocker Knitting Mills to its position today as one of the largest and fastest growing global athleticwear brands, Champion has always been about one thing – the team. To celebrate a century of team spirit, Champion will engage with teams small and large around the world to share their passion about teamwork and what it means to them to be a team, the company said in a media statement.

Throughout the year, Champion will highlight and celebrate teams through social media, a special website, exclusive product collections, events, and influencer partnerships. Selected teams will even be featured in a centennial celebration video.

The campaign will launch with a special film that features someone who has experienced the power of the team personally, the iconic basketball legend Magic Johnson. In the film, Johnson shares his reflections and insights into what truly makes a great team.

Throughout the year, Champion will showcase a variety of modern-day teams while also looking back at key milestones in the brand’s rich history that have cemented the signature ‘C’ logo within sports and popular culture. The 100th anniversary campaign will feature a global digital and social media campaign, a limited-edition century collection, and partnerships with key influencers.

Teams are encouraged to share their stories via social media using #Champion100 or through the Champion100.com website for the opportunity to receive limited-edition product, be featured in a centennial celebration video, and spotlighted on Champion’s social media channels and website. Limited-edition product collections, events, and influencer partnerships will be announced throughout 2019. (GK)

Fibre2Fashion News Desk – India

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