Copenhagen Fashion Week, the largest fashion week in the Nordic region, has announced that it has partnered with Zalando as a strategic partner for the next three years. The two parties have come together in their dedication to accelerate sustainability in the fashion industry. Zalando is Europe’s leading online platform for fashion and lifestyle.

With Zalando and Copenhagen Fashion Week having committed to ambitious sustainability targets, the partnership is an exciting signal for the partnership ahead around sustainable change.

Zalando revealed their do.MORE strategy in October 2019 with the vision to be a sustainable fashion platform with a net-positive impact for people and the planet. One part of the strategy is to continuously increase ethical standards and by 2023 only work with partners who align with them. To this end, Zalando has made sustainability assessments mandatory for both its private labels and partner brands. Copenhagen Fashion Week unveiled its sustainability action plan at the start of 2020, which announced its ambition to transition and develop into a pioneering, sustainable industry platform. Outlining targets across not only the event itself but also setting minimum sustainability requirements for all participating brands by 2023, the sustainability action plan aims to push the fashion industry to implement necessary and comprehensive positive change, according to a press release by Copenhagen Fashion Week.

Together, both Zalando and Copenhagen Fashion Week will align across these three year action plans in order to leverage impactful change together.

“Copenhagen Fashion Week is incredibly pleased to announce our new partnership with a pioneering player like Zalando that shares our level of commitment to sustainability. Together with Zalando, we hope to send a powerful signal to the fashion industry, that it is possible to drive positive change if we dare to demand a high level of sustainability as a prerequisite for working together,” Cecilie Thorsmark, CEO of Copenhagen Fashion Week said.

“We are very proud to enter into a partnership with Copenhagen Fashion Week, a partner that shares our ambition to drive collective change towards sustainability in the fashion industry. Collaboration is in the DNA of Zalando and with more than 35 million customers in 17 markets across Europe and more than 3.000 brand partners on our platform, we want to use our scale and innovative technology to raise the bar and with Copenhagen Fashion Week, we have a strong partner in the European fashion ecosystem”, David Schneider, co-CEO of Zalando said.

The partnership between Copenhagen Fashion Week and Zalando will run from 2020-2023 and it commences as Copenhagen Fashion Week is preparing for the next edition of fashion week, to be held from February 2-5, 2021.

Fibre2Fashion News Desk (GK)

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