Dutch designer clothing company G-Star Raw has launched Elwood RFTPi, the first denim range to receive the gold level certification by the Cradle to Cradle Products Innovation Institute in California. The sustainable product was achieved by developing the cleanest indigo dye, using organic cotton and removing parts not easy to recycle like zippers.

According to Frouke Bruinsma, who founded the corporate responsibility department in the company, said the indigo dye uses 70 per cent less chemicals. Washing techniques were also cleaned up by employing sustainable technologies and renewable energy to recycle and re-use 98 per cent of the water, the company said on its website.

These sustainable development processes can be accessed by every brand through the Cradle to Cradle Institute. The company worked on this project for the last two years.

The denim industry is one of the most notoriously polluting in the world. (DS)

Fibre2Fashion News Desk – India

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