German brand Puma & Sony introduce PlayStation-Inspired collection
16 Apr 24 1 min read
Insights
- PUMA and Sony Interactive Entertainment have teamed up for the PUMA x PLAYSTATION collection, featuring new takes on the Suede and RS-X sneakers and play-inspired apparel including a Track Jacket and Technical Cap.
- The range showcases PUMATECH technology, PlayStation detailing, and is available for all genders and sizes.
- It will launch on April 18.
Play-inspired graphics, holo-scene prints, and shimmer techniques punctuate the collaboration’s apparel, while the PUMA and PLAYSTATION collection also serves up new renditions of the Suede and RS-X sneakers.
Taking inspiration from cutting-edge PUMATECH technology, the apparel’s performance-inspired cuts are emblazoned with the iconic PlayStation shapes. Active silhouettes like the Track Jacket and Technical Cap are mixed with daily essentials like the Hoodie and Shorts.
Available in both adult and kids sizing for all genders, the collaboration’s accompanying footwear features PUMA court icons like the Suede paired with running-inspired models like the RS-X, which feature elevated PlayStation detailing, debossed prints, and gradient color schemes.
- Puma announces leadership changes in Central Europe & UK Divisions
- US’ Gap & DÔEN collaborate for women's & kids' apparel collection
- German brand Puma launches Easy Rider Vintage in fresh colourways
- Germany’s Puma & Skepta unveil first collaborative collection
- Esprit Europe, German offshoots of Esprit Holdings file for bankruptcy
- German brand Puma welcomes AC Milan sensation Theo Hernández
PUMA x PLAYSTATION is available starting April 18, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)
Popular News
|
Textile sector faces economic strain as Middle East conflict escalates |
|
USDA predicts surge in global cotton supply for 2024-25 season |
|
Japanese firm Asics Corporation's sales soar 14.3% in Q1 FY24 |
|
Global cotton market witnesses steep decline in benchmark prices |
|
Cotton yarn prices decline in south India, uncertainty prevails |
|
AEPC unveils strategy to boost India’s garment exports |