Germany's Puma & Modibodi launch leak-free active underwear for women
02 Mar 22 1 min read
Modibodi’s proprietary Modifier Technology achieves this through its soft top layer, made of merino wool, which wicks moisture and sweat, a quick-drying absorbent microfibre middle layer that locks away fluid and odour, and an additional waterproof protection in the bottom layer, the companies said in a joint media release.
“The Puma x Modibodi collaboration allows women to stay active, without having to worry about leaks, while reducing their monthly waste from period products,” said Erin Longin, global director run/train at Puma.
As part of the launch, Puma and Modibodi will work with Puma’s She Moves Us charity partner, Women Win, to donate a bundle pack of five briefs to 500 girls and women in need.
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The first Puma x Modibodi active underwear collection will be available in May 2022 in selected stores and Puma and Modibodi online platforms.
Fibre2Fashion News Desk (KD)
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