Canada-based insights and strategy consultancy GlobeScan and the Sustainable Apparel Coalition (SAC) recently announced a new collaboration to develop robust communication guidelines and materials for engaging consumers globally on the Higg Index, a holistic suite of tools for measuring sustainability performance across the industry value chain.

Both will try to identify what consumers want to know about the sustainability credentials of products, brands and manufacturers and how different channels and content can guide them in their purchase decisions. The study will also look ahead to how consumers envisage shopping and receiving information in the future, according to a GlobeScan press release.

As transparency is the top driver for rebuilding trust and more than half of consumers across the world say that companies do not communicate honestly about social or environmental initiatives, this study will help to equip them with the information they need,” said GlobeScan director Caroline Holme. (DS)

Fibre2Fashion News Desk – India

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