Levi's Tailor Shop brings iconic style back to Lollapalooza India 2024
24 Jan 24 3 min read
Insights
- At Lollapalooza India 2024, Levi's revives its Tailor Shop, offering personalised denim styling.
- This service extends to the Artist Village, where musicians can customise Levi's gear.
- Amisha Jain of Levi Strauss & Co highlights its commitment to self-expression.
- The festival, on January 27-28, features over 40 artists and diverse cultural experiences.
Additionally, the Levi’s brand is bringing the Tailor Shop to the Artist Village at the festival, where performing musicians can add their personal touch to Levi’s gear with these limited-edition designs.
Amisha Jain, Senior Vice President and Managing Director, SAMEA at Levi Strauss & Co., shared, "Levi’s has always served as a canvas for authentic self-expression, and our Levi's Tailor Shop presents consumers with a distinct and memorable experience where they can create one-of-a-kind pieces unique to their personalities. The response towards the Levi’s Tailor Shop was overwhelming last year and we can't wait to create unique stories and styles with festival attendees this year at Lollapalooza India 2024”
At Lollapalooza India 2024, the Levi’s brand hopes to connect with a new generation of fans seeking authentic brand experiences at the intersection of music and style & captivating a new generation of fans seeking authentic brand experiences.
Featuring over 40 artists, 4 stages and over 20 hours of unforgettable live music, art and culture, Lollapalooza India 2024 will be a treat for Indians and Asians all across, offering not just music, but also a cultural experience of a lifetime with innovative culinary selections, art, gaming, fashion and much more to be witnessed in India.
Scheduled on January 27th - 28th, Lollapalooza India 2024 will once again transform the iconic Mahalaxm Race Course, Mumbai into a captivating haven for all music enthusiasts, showcasing an eclectic line-up of 40+ renowned artists from around the globe across a two-day extravaganza.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)
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