London-based Pentland has announced the appointment of Marc Hare as the new product director of the Lacoste Footwear Joint Venture (JV). Hare will join the business after having run his own successful streetwear inspired sneaker brand, Mr.Hare, since 2008. Earlier this year in January, Pentland and The Lacoste Group announced a 50:50 joint venture.

The JV manages the design, production and manufacturing of Lacoste’s footwear globally.  Pentland continues to manage UK distribution, while Lacoste handles distribution in its main territories.

Hare will be leading the new 'Mainline' and 'Future Concepts' product teams and working with Lacoste JV CEO, Gianni Georgiades, to support Lacoste’s vision for the future of the brand.

"I’m delighted that Hare is joining the team. His appointment reinforces the ambitions we have for Lacoste footwear and I’m looking forward to watching the team push the boundaries into a new domain of innovation and excitement under Marc’s direction," Georgiades, said.

"Rene Lacoste's life is one of the greatest stories of 20^th century sport. Lacoste is one of those brands that everybody fell in love with at a defining moment in their lives. Sneakers are a global language and culture that seemingly cannot be contained. Opportunities like this don’t come around very often, so any attempt at describing the excitement erupting from within me, at joining this team, would be a woeful understatement," Hare said. (RR)

Fibre2Fashion News Desk – India

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