Nike has announced a strategic investment in and exclusive intellectual property licensing partnership with Handsfree Labs, a pioneer in hands-free footwear technology. The technology enables consumers to step in and out of shoes more easily without lacing or the use of hands. Nike is a leader in athletic footwear, apparel, equipment, and accessories.

“Our partnership with Handsfree builds on Nike’s leadership in using innovative technology to meet consumer needs. Our Nike FlyEase platform is aimed at providing greater access to sport for all athletes, and we believe Handsfree’s ‘easy on and off’ technology has the potential to broaden and enhance this effort by removing barriers to play and making sport easier for more people,” Tom Clarke, Nike president of innovation said in a press release.

“Handsfree Labs is passionate about bringing the comfort and convenience of hands-free shoes to everyone, and our partnership with Nike accelerates this vision. With Nike, we are reinventing the way people put on shoes, and we are proud to introduce the world to this significant footwear advancement,” Mike Pratt, founder and CEO of Handsfree Labs said.

Fibre2Fashion News Desk (GK)

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