Swiss-based high-performance running brand, On, has introduced the world’s first, subscription-based service to bring fully recyclable sportswear for customers. The subscription service, Cyclon, will allow subscribers to receive and wear the latest in running sportswear and then return end-of-life products back to On, in exchange for the latest version.

Once the used item is returned, it will be fully recycled by On, who will reuse the materials to create new running gear. The Cyclon subscription service incentivises customers to participate in On's sustainability initiative and actively contribute to the brand's commitment to drive zero waste.

"The Cyclon service is a groundbreaking new way to become more sustainable, while also ensuring the running performance is never compromised for our customers," explains On co-founder Caspar Coppetti.

The brand's chosen name for the service, Cyclon, is inspired by the powerful circular weather system characterised by spinning clouds, emphasising the circular nature of the service and the powerful impact it will have on the sportswear industry.

The first product to be released as part of the Cyclon service will be a fully recyclable, high-performance running shoe – also named Cyclon. At under 200 grams, the Cyclon is ultra-lightweight and engineered to perform to elite level competition. The Cyclon's energy return and plush cushioning characteristics are among the highest within the On product range.

"Making a fully recyclable, performance running shoe is a huge accomplishment, one that we're immensely proud of," says On co-founder Olivier Bernhard. "But we went a step further. We wanted to show that sustainability and performance go hand in hand. The subscription service enables runners to not only receive one of the highest performing shoes we've engineered, but to continuously receive the best and most up-to-date shoe technology coming out of our lab."

Created from over 50 per cent bio-based materials made from castor beans, the new Cyclon shoe is not only a flagship product for innovation in sportswear design and circularity but also represents On's commitment to reducing reliance on virgin petroleum-based materials.

"We built Cyclon to be a sustainable solution in every sense - from an environmental perspective, as a business opportunity and for the benefit of our runners," said David Allemann, On co-founder. "In engineering our sustainable product technology, we haven't sacrificed performance. We've enhanced it."

Fibre2Fashion News Desk (SV)

Disclaimer - All News/Articles items are subject to copyright and no article either in full or part may be reproduced in any form without permission from Fibre2Fashion Pvt. Ltd.