The global premium denim jeans market is projected to grow at a compound annual growth rate (CAGR) of more than 8 per cent between 2017 and 2021, according to a report, which cites women, men and children as the three major end-user segments for this product, of which the women’s segment accounted for nearly 56 per cent of the market share in 2016.

The market study by leading global technology research and advisory company Technavio sees innovative product designs, acceptance of denim jeans as a business casual attire, and rising preference for high-end and premium designer labels as the three market drivers contributing to the growth of the global premium denim jeans market, according to a press release from the London-based company.

New product designs include products more flexible to compressions and stretches and made of soft knitted denim or aramid fibres that offer traditional sportswear functionalities, such as thermo-regulation, moisture management, UV protection, and anti-rip features.

Growing demand for jeans is backed by the casual attire policy in many private organizations worldwide. As premium denim jeans is perceived as indicative of a person’s wealth, social status and fashion sense, vendors focus on new styles, sizes, colours, designs, and other aesthetic features. (DS)

Fibre2Fashion News Desk – India

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