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SecondtoNAKED unveils ethical shopping platform
02 Aug 18 2 min read
SecondtoNAKED has unveiled its ethical shopping platform dedicated to eco chic women’s activewear and yoga wear. SecondtoNAKED promotes creative brands and designers that are working towards sustainability and local manufacturing. The platform works as a product aggregator and features products pulled from the inventory of multiple ecommerce partners.
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SecondtoNAKED exclusively features activewear and apparel that is made from organic, alternative or recycled raw materials, and clothes that are made locally in the USA.
The platform was created in an effort to promote brands and designers that manufacture locally and reduce the environmental footprint of the fashion industry, which is currently the second largest polluter on the planet––right after oil. Its mission is to empower the eco-conscious consumer, promote avant-garde fashion design, sustainable manufacturing, and local shopping, and to raise awareness and encourage ethical shopping habits.
“We are thrilled to be the first company to provide an online shopping experience for women that want activewear that is both creatively designed and contribute to conserving our planet,” states founder and CEO, Bastien Faure. “SecondtoNAKED aims to be an active part in shaping the way the industry creates, sources, and purchases apparel...with a heightened sense of what is good for the environment and for people.”
In February 2018, secondtoNAKED graduated from the San Diego Connect Springboard Startup accelerator programme. Currently, the platform is focusing its marketing efforts in the San Diego area, but also serves shoppers throughout the entire US. SecondtoNAKED is also working on offering a unique online to offline shopping experience in order to support local boutiques, whenever a store option is better for the environment. Faure says, "We believe in promoting innovative, eco-friendly clothes and systems as a whole, and that is why we are also developing partnerships with small local retailers.”
SecondtoNAKED specialises in athleisure apparel, for active women who want to make a difference every time they shop. This site makes it simple for women to look great while doing good at the same time.
“Our job is to provide the tools conscious shoppers need, and help them make an impact at every purchase,” states Faure. (SV)
Fibre2Fashion News Desk – India
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