Splash, a brand owned by the Landmark Group, has partnered with Natur-Tec, a business unit of Northern Technologies, to pioneer a new sustainable biopolymer-based packaging solution in the Middle East and South Asian region. The brand’s 80 million polybags a year have been replaced with bioplastics - a bio-based alternative to conventional plastics.

The bio-based carbon is helping reduce 298 tons of carbon dioxide emissions a year. At the end of useful life, these eco-friendly bags are safely and completely digested (biodegraded) by macro and micro-organisms in natural composting and soil disposal. This approach reduces the carbon footprint of the company’s packaging and provides for an environmentally responsible end-of-life through composting. The company’s new approach is in line with the Circular Economy model and eliminates leakage into the ocean environment and landfills, Splash said in a press release.

"This alliance promises to bring significant benefits to both parties," said Vineet Dalal, vice president for NTIC. "Natur-Tec has internationally recognized expertise and patented technologies in the bioplastics space, while Landmark Group is a global leader in the retail and hospitality segments with a dominant position globally. The combination of these unique and complementary capabilities, has allowed us to develop an innovative biopolymer-based packaging solution."

Use of conventional plastics such as polyethylene and polypropylene are facing harsh societal and political criticism due to environmental and waste-disposal concerns, the release added. These non-degradable plastics find their way into the oceans and negatively affect marine eco system and habitats. As a result, demand for certified biodegradable and compostable packaging is expected to become the norm. (RR)

Fibre2Fashion News Desk – India

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