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Upwest, ReCircled enlist Avery Dennison to promote circular economy
08 Oct 21 1 min read
American materials science company Avery Dennison has partnered with lifestyle brand Upwest and ReCircled, an apparel and footwear recycling and reuse focused organisation, to build awareness about having a Digital Care Label attached to a garment. The label helps to bridge a more circular economy and is important for a sustainable apparel industry.
This collaboration demonstrates Avery Dennison’s Digital Care Label solution, showing how it can be used in an upcycling context and provide a retail/brand experience, Avery said in a press release.
Consumers will have the opportunity to scan the QR codes on Avery Dennison’s Digital Hang Tags and Digital Care Labels to take shoppers on a journey outlining the item’s story, how it should be looked after and allowing them to engage closely with the UpWest brand.
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Fibre2Fashion News Desk (RR)
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