American Eagle Outfitters (AEO) and ThredUP (TDUP) has announced the launch of RE/AE, a resale shop of secondhand and exclusive vintage American Eagle (AE) clothing, curated by the brand. RE/AE is powered by ThredUP’s Resale-as-a-Service (RaaS).

Additionally, AE has once again teamed up with Snapchat for a shoppable AR Lens showcasing select styles from a specially curated inaugural 200-piece RE/AE collection.

RE/AE demonstrates AEO’s commitment to implementing ways to build a better world. This unique opportunity extends the product lifecycle and also offers the AE community more styles to discover, curated by a brand they know and love, AEO said in a media release.

“We are passionate about finding new and exciting ways to connect with our customers and RE/AE’s accessible, digital-first, circular shopping experience provides an opportunity to refresh your closet by shopping pre-loved, iconic styles from a brand that has defined youth culture for decades,” said Jennifer Foyle, president - chief creative officer, AE and Aerie. “Standing behind our commitment to help create a more sustainable future, the partnership with ThredUP innovatively gives new life to clothing and accessories that might otherwise contribute to the throwaway fashion culture we are working to eliminate.”

RE/AE includes AE styles from as early as the 80’s, proving the brand’s made-to-last quality. Unique styles range from jeans and dresses to miniskirts, jackets, accessories and more. RE/AE includes all-gender clothing and is available online, the company said in a press release.

“American Eagle is a mainstay brand among younger generations, and its core customer base is actively engaged in apparel resale,” said James Reinhart, CEO of ThredUP. “Eighty-three per cent of Gen Z have shopped or are open to shopping secondhand apparel, which is a massive opportunity for the brand. We’re proud to support American Eagle through RaaS as the company innovates to serve its customers and meet sustainability goals.”

Fibre2Fashion News Desk (RR)

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