American apparel and footwear brand Allbirds has partnered with branded recommerce firm Trove to launch Allbirds ReRun Recommerce trade-in platform. ReRun is part of Allbirds’ holistic commitment to sustainability and will initially offer customers at three stores the option of trading in their preloved Allbirds shoes for $20 in store credit. 

Following the launch in Los Angeles, Chicago and New York City, the brand plans to expand the programme to additional retail locations nationally.

The new recommerce programme ties closely to Allbirds’ Flight Plan, a series of sustainability commitments that include reducing the brand’s per-product carbon footprint by half by the end of 2025 and cutting it to near zero by the end of 2030. Through its partnership with Trove, Allbirds will prolong the life of its products, which is a key component of Allbirds’ sustainability strategy. Allbirds is already a 100 per cent carbon-neutral business through the use of third-party verified carbon offsets.

Through its new ReRun platform, Allbirds will sell slightly imperfect and gently used shoes at reduced price points. ReRun will initially exclusively be available in the United States.

“Since its founding, Allbirds has been a global leader in end-to-end sustainability that is raising the bar for the entire retail industry. The company has set a goal of doubling the lifetime of its footwear products and we could not be prouder to partner with Allbirds to power ReRun as the company moves another step forward toward fully circular operations,” Andy Ruben, CEO of Trove, said in a statement.

“To create a more sustainable fashion economy, it’s crucial that we take a holistic approach. By launching our trade-in programme, ReRun, we will enable our customers to play an integral role in extending the life of our shoes. We always seek partners who share our commitment to sustainability, and we’re thrilled to work with Trove on our first recommerce initiative,” Hana Kajimura, head of sustainability at Allbirds, stated.

Fibre2Fashion News Desk (SF)

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