Insights
- Tricia L Shumavon will become the Prana brand president at Columbia Sportswear Company, a global leader in outdoor apparel.
- With extensive experience in the sportswear industry, including roles at Adidas, Nike, and The Gap, Shumavon is known for innovating global brands.
- Her consumer-centric approach is expected to drive the growth of the Prana brand.
Columbia Sportswear Company, a global leader in designing, sourcing, marketing, and distributing outdoor, active and everyday lifestyle apparel, footwear, accessories, and equipment products, has announced that Tricia L Shumavon will be joining the company in the position of Prana brand president.
Shumavon has vast experience in the sportswear industry, most recently with Adidas in Europe where she is the global vice president of women’s, men’s, and kids sportswear apparel. She has deep roots in merchandising and a proven track record for innovating global brands with such companies as Nike, The Gap and L Brands, the company said in a press release.
Tricia L Shumavon will become the Prana brand president at Columbia Sportswear Company, a global leader in outdoor apparel.
With extensive experience in the sportswear industry, including roles at Adidas, Nike, and The Gap, Shumavon is known for innovating global brands.
Her consumer-centric approach is expected to drive the growth of the Prana brand.
“We are excited to have Tricia Shumavon join our team to lead the Prana brand,” said Craig Zanon, SVP, Emerging Brands. “Tricia brings a wealth of experience to the job and a consumer-led mindset, which will help propel the Prana brand.”
Shumavon will begin as Prana brand president from September 2023.
Fibre2Fashion News Desk (RR)
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