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US firm Delta Apparel expects Q3 sales to reach pre-pandemic level
22 Jul 21 2 min read
Backed by strong Salt Life Group revenue across all sales channels, along with direct-to-consumer sales rising in excess of 150 per cent during the third quarter (Q3), US-based provider of activewear and lifestyle products, Delta Apparel expects sales of approximately $118 million in Q3 of FY21 which is flat against same period two years ago ($119 million).
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“Delta Activewear also outperformed sales expectations, with strong demand from retail license and brand direct customers. The favourable mix of higher margin, direct-to-consumer revenue combined with the benefit of lower product costs still flowing through cost of sales, drove gross margin improvement of over 200 basis points from the March quarter,” the company said in its preliminary report.
“Our June quarter performance is a true testament to the power of our diversified business model. The strong emotional connection to our Salt Life lifestyle brand drove robust consumer engagement that far exceeded our expectations and further validated our belief in this aspirational brand,” Robert W Humphreys, chairman and chief executive officer at Delta Apparel said in a press release.
“Within our Delta Group segment, we were very pleased with our teams’ ability to ramp up manufacturing capacity and capitalise on accelerating demand across sales channels. The June quarter is typically our strongest selling period of the year, and we delivered results significantly ahead of expectations considering the inventory constraints and supply chain disruptions we experienced during the quarter,” Humphreys added.
“We continue to see high demand from large retail and global brand partners seeking the products and value-added services we can uniquely deliver within the Delta Group segment. Both of our business segments are strongly positioned in the marketplace and have initiatives well underway to capitalise on the momentum we are experiencing. I’m bullish about our future and am more confident than ever about our ability to deliver sustainable, profitable growth for years to come,” Humphreys concluded in the release.
Delta Apparel will release complete and final results of Q3 FY21 on August 5, 2021.
Fibre2Fashion News Desk (JL)
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