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US' J.Crew & SuperCircle partner to launch sustainable swimwear line
24 Feb 24 1 min read
Insights
- J.Crew, in collaboration with SuperCircle, has launched a sustainable swimwear line crafted from recycled water bottles, aiming to divert 72,325 bottles from landfills and oceans.
- This initiative marks J.Crew's first foray into circular fashion, offering eco-friendly swimwear options.
- Customers are encouraged to participate by recycling old swimwear.
This innovative initiative not only offers consumers eco-friendly swimwear options but also provides a unique opportunity for them to participate in the recycling process.
J.Crew encourages customers to contribute to their environmental efforts by bringing in pre-loved swimwear of any brand and condition. These items can be taken to any J.Crew store or sent back using a prepaid shipping label available for download at the company’s dedicated website, J.Crew said in an Instagram post.
Fibre2Fashion News Desk (DP)
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