Mad Engine Global, a US-based wholesaler of licensed, branded and private label apparel and accessories and portfolio company of Platinum Equity, announced on Earth Day 2022 that it is rolling out its new Mad Engine Take Back programme.

The Mad Engine Take Back Program will allow customers to return apparel product to be recycled into new materials such as insulation for cars and homes or stuffing for furniture and sport equipment, substantially reducing the end-of-life impact apparel products have on the environment and further alleviating our overburdened landfills, the company said in a media release.

Many estimate that as much as 85 per cent of clothing ends up in landfills or incinerators having a detrimental impact on the environment. Mad Engine is committed to doing its part in responding to this growing concern.

Mad Engine has initiated the programme through its global brands, Neff and LRG. All Neff and LRG consumers can go onto each brand’s respective website for instructions on how to return their branded tops for recycling. In addition, Mad Engine will incentivise customers to return product through providing customers attractive discounts on their next purchase.

Mad Engine will upcycle the product with its recycling partners, reducing the impact on the environment. The company is currently working with its licensing and retail partners so that all Mad Engine apparel products can be returned through the Mad Engine Take Back programme.

“Mad Engine continues to push itself to become a true environmental steward,” said Faizan Bakali, president/COO. “The Mad Engine Take Back programme is just another step in the process and we look forward to both broadening this programme and doing more initiatives that further ingrain environmental stewardship in the Mad Engine Culture.”

Fibre2Fashion News Desk (KD)

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